We’ve all seen the power of influencers during the pandemic. Since the very start, they've been called upon to help drive activism, educate, and most often, they've provided the well-needed human voice within a brand message.

As we close the door on 2020, we see a movement gathering pace and transforming the ‘value’ of Influencer Marketing. 
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Welcome to 2021, The Year of Consciousness
 
For this year's trend report, we were inspired by the 10th Anniversary of Instagram and asked ourselves, our industry peers and influencers from our roster:
What lessons can be learned from looking back at the last 10 years and how can these lessons be applied today?
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We’ve unpacked each year to understand the meaningful moments that defined our industry and reflect upon the value they still have today. And, with hope and anticipation, we now turn our gaze to 2021, where we see an industry of creators using technology, creativity and influence to democratize content and join us in Liberating the Creative Voice.
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The Whalar Creative Team